Building an Online Presence - Custom Web Design or Website Labels
Every business owner has two things in mind in regards to their business: 1. making it profitable, and 2. not spending a fortune in the process.
We live in an era where having a strong online presence for your business is of an utmost importance, which means besides your office’s appearance and marketing materials, there’s one crucial detail you should also consider. That’s right – your website. Only a professional website will leave a professional image behind your business name. It goes without saying that the more professional your client facing material is – the more respectable and creditable your business looks and this translates into business leads and revenue.
If you’re a business owner who is not web-savvy – using website labels (like the ones on offer from Traffic), or a custom web design – don’t worry; that’s why we’re here for.
What’s the best way to build your website? What are the costs involved? By following this article, you can learn everything you need to know on this matter.
Guide to custom web design
A lot of people think that building a website with a custom web design costs a fortune. Well, they’re wrong on so many levels. Let’s have a look at the benefits of working with a digital agency like Traffic and getting a custom web design over using a website label.
Custom web design – pros:
- Unique design.
Don’t you think it’s better to have a professional-looking website designed according to your business needs? But of course! With a custom web design, you’ll have a uniquely-designed website.
- Search engine friendly construction.
You do know that your website’s background coding is crucial for your online presence, don’t you? By hiring digital media agency, the coding will be done in a way to influence your online business success in the search engines.
- A strong connection and adaption between your website and your business needs.
When doing website planning, you need to make a list of all the features you desire to have. If the budget you have at the time you’re making your website doesn’t allow you to implement all the features you want from the very start, your digital media agency will be familiar with the concept you want, so they can incorporate the features when you’ll be financially ready. In other words, it’s a win-win situation for both you and your agency.
We already told you how important adaptability is. Well, we definitely can’t ignore scalability here! You will plan the whole concept of your website, and your digital agency will take all the features into consideration while they choose the technologies they’ll use when building your online presence.
Some other points you also need to consider when choosing between a custom web design and website labels are:
- Who will maintain your website?
If you don’t know a thing about coding a website, or you have a person on staff who knows how to code, then you should incorporate a content management system (CMS) into the design of your website. In regards to content management systems, you should know that there are limitations on some systems, so make sure you’re making the right choice and ask your digital agency which content management system (CMS) is best for your purposes.
- Do you have permission to use your website graphics for other purposes?
Needless to say, the branding of your company should be incorporated in the design of your website. Simply put, if your company branding is already established, then you should incorporate it into your website.
If you still haven’t established your company branding, or maybe the branding is undergoing a revamping, you should know whether or not you’re allowed to use the website graphics elsewhere, like brochures, signage and letterhead, to name a few. Yes, this might increase the cost, but all pieces will fall into place and your website will look highly professional.
As we said in the beginning of this article, another option you can consider is having a label/label that can be incorporated into your website theme. If you’re skilled enough in this area, you can recycle the theme of the label in order to create your website web pages.
How economical and beneficial are website labels? We compiled a quick list for you, check out the most important points in terms of website labels you should take into consideration.
The benefits of choosing website labels:
- Getting inspired on features, colors and layouts.
Your web designer can’t copy them, but he will know what type of layout you want to be incorporated in your website.
- Good for those who are limited in budget?
If your budget is tight and holds you back when it comes to promoting your business to the online world, then maybe you should go with a website label from Traffic.
- Shorter time for developing.
A lot of people think that using a label will save them some time. But we have to say we disagree. Why? Keep reading.
Now, let’s consider some other important things when choosing website labels.
Yes, it’s time to see which the downfalls are:
- You will not have a unique website.
There’ll be plenty of other business owners using the exact same label as you. If you’re not planning to pay the “Exclusive” price, the same label will be sold to any client that comes along. Oh, and even if you do pay the not-so-cheap exclusive price, there are other people who’ve bought the same label prior to you, so technically, they have all the legal rights for using it.
If the label is appealing, be sure that there are many others who already have that same label.
- Customization limits.
Don’t you hate it when you’re limited from doing things the way you want to? The layouts of some labels are very specific, and we don’t customize over and above what is mentioned in the Labels program FAQ for a standard set up fee. You can of course talk to a Traffic client servicing manager about some customizations you would wish doing as extra and they will quote you a price for doing them.
What’s your choice between custom web design and website label?
Before making the final decision between custom web design and website label, consider one thing: you have to make your business memorable and unique.
Whatever you choose, you will have to do plenty of work in order to see your name high in the search engine results. For starters, having a professional-looking website is the first step you need to make in your Internet advertising journey. Making a thorough research of the phrases your audience will write in the search box in order to find you is another thing you should consider. Make sure the phrases your audience is interested in will be incorporated into every page of your website.
In order to build and maintain your online presence yourself, you will have to invest money and time to learn everything you need to know regarding building a website and great performing set of web pages. Alternatively you can contact one of the client servicing team members on +971 (0)4 454 2230 ad we will be happy to help.
“Time is money” is an old and very true saying that you should keep it in mind when making the final decision between a custom web design and website label.